Anthony Franco was born and raised in Los Angeles. At young age, Anthony was drawn to clothing and design. He is a self-taught designer. Growing up in an era when Actors and Musicians had more of an individual look, this gave him the confidence to stay true to his own approach to design.
His design experience ranges from Costume Design for Commercials, Music Videos, Stage Shows, Film & Television to Designing collections for his own label.
In 2007 he earned the Mercedes-Benz presents Designer of the Year award, for his Fall 2007 collection. In 2012 he was honored with Menswear Designer for LAFW, for his unique approach to menswear.
Anthony’s inspiration comes from a variety of sources. A lot of his inspiration comes from music. Music is usually the bookends to his collections. He also loves to flip through his collection of vintage photography and fashion books.
His approach to design is recognized by his choice of fabrics. He loves color and texture, whether it’s hand beading or hand painting. The fabric can act as his canvas. With each collection he learns more techniques that help bring his ideas to life.